Plated Has Been Sold to Albertsons for $300 Million

It's official, "Shark Tank" success story Plated has been sold to Albertsons for a reported $300 million.

For those unfamiliar with the company, Plated is a meal kit delivery service that was founded in 2012. The company was a hit with consumers and raised over $100 million in venture capital over the years.

Plated caught the eye of the Sharks in 2015, when the company appeared on the show and secured a $500,000 investment from Barbara Corcoran.

Since then, the company has continued to grow and expanded its product offerings. The company has also been profiled in the New York Times and was named one of Fast Company's Most Innovative Companies in 2017.

Now, Albertsons is betting that Plated can help it tap into the booming meal kit market. The grocery giant plans to relaunch Plated as a new brand under its umbrella and offer the kits in its 2,000-plus stores.

The move will no doubt be a game-changer for Plated, which has up until now been available exclusively online. It remains to be seen if the company can replicate its success in the brick-and-mortar world, but there's no doubt that this is a big win for the Sharks.

In July 2019, the meal kit company Plated was sold to Albertsons for $300 million.

In July 2019, the meal kit company Plated was sold to Albertsons for $300 million. With this acquisition, Albertsons will be able to offer Plated's meal kits in their stores nationwide. This is a big win for Albertsons, as they continue to grow their grocery business.

Plated was founded in 2012 and had raised $77 million in venture capital prior to the sale.

Plated was founded in 2012 with the simple premise of making it easy for busy people to cook and eat healthy, delicious food at home. The company prepared meals from scratch using high-quality, seasonal ingredients and delivered them to customers' doorsteps nationwide.

In 2016, after four years of impressive growth, Plated was sold to The Kraft Heinz Company for $200 million. Prior to the sale, Plated had raised $77 million in venture capital from investors including Lightspeed Venture Partners, Bessemer Venture Partners, and RRE Ventures.

Albertsons plans to use Plated's technology and expertise to bolster its own grocery delivery and meal kit offerings.

According to a recent article in Food Dive, Albertsons plans to use Plated's technology and expertise to bolster its own grocery delivery and meal kit offerings. The move comes as the grocery delivery market continues to heat up, with Amazon's acquisition of Whole Foods and its recent partnership with UPS raising the stakes.

Albertsons is no stranger to the world of grocery delivery, but it has been lagging behind some of its competitors. The company acquired Plated in 2017, and it is now using Plated's technology to improve its own delivery offerings. Plated offers a subscription-based meal kit service, and it has developed a robust technology platform that will help Albertsons to streamline its own delivery operations.

The move is part of Albertsons' larger strategy to compete in the burgeoning online grocery market. The company has been investing heavily in its e-commerce offerings, and it is clear that delivery is a key part of the company's future. With Plated's help, Albertsons is well positioned to take on Amazon and other delivery companies.

Plated will continue to operate as a separate brand under Albertsons.

Plated, the popular meal-kit company, will continue to operate as a separate brand under Albertsons, the grocery store giant that acquired it in September.

Albertsons sees Plated as a way to reach new customers and grow its online business. Plated will continue to operate out of its New York City headquarters and will keep its own team of chefs and food scientists.

Customers of Plated can expect the same quality meals and service they've come to know and love. And with Albertsons' resources behind it, Plated will be able to continue innovating and expanding its offerings.

We're excited to see what the future holds for Plated, and we know that being part of Albertsons will only make it an even better company.

The sale is a sign that the meal kit market is maturing and consolidating.

Meal kit companies have been on the rise in recent years, providing consumers with a convenient way to cook at home without having to do any meal planning or grocery shopping. But the industry has been consolidation, with smaller companies being bought up by larger ones. The latest example is Blue Apron, which has agreed to sell a majority stake to a private equity firm.

The sale is a sign that the meal kit market is maturing and consolidating. There are now fewer players in the space, and the remaining companies are focusin